Marketing money is a premium these days so spending it wisely is key to profitability in these uncertain times. So understanding all the costs of a marketing campaign including its research and knowing what the margin has to be to get a profitable results for the business is critical for showing a true ROI.
Further giving the sales people the tool to know what the margin would be and what the target should be for the company to remain profitable, making sales a part of the solution rather than casting them as a part of the problem. In addition, the rapid delivery of custom research further differentiates and the exploration of potential new revenue streams.
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- 20% increase in operating profit,
- 70% increase in customer satisfaction;
- 24% increase in employee understanding of strategy